There are plenty of good uses for Twitter, but I am going to focus on one of them.
Have you ever heard of the Annoying Orange on YouTube? One potentially effective technique that you can use on Twitter reminds me of this video (under 2 minutes).
Yes, this IS a hilarious video (I think! How can you NOT laugh when this piece of fruit starts sticking out its tongue while making senseless noises?), but I probably need to explain how this can relate to a Twitter technique.
How does the Annoying Orange relate to Twitter?