Recently, I was invited to be one of the people to vote on a logo. A couple of them looked really nice, but the whole exercise begged the question…What is the real purpose of a logo?
There have been tons of books written about this, and this topic has been discussed by people much more qualified than me, but here are my thoughts about logos.
Many people seem to think that it’s simply being artistically creative. It’s as if they think, “If my logo “looks cool,” people will be more likely to buy from me.”
I’m confident THAT’S not the right approach, but what is?