Last week, I got a lesson in branding. Even if you are not a sports fan, you will (probably) appreciate this.
I grew up in the Chicago Area, and I rooted for the Chicago Bears. I spent some time in North Carolina, Northeast Ohio, and I now live in Detroit. So I have some allegiance to the Carolina Panthers, the Cleveland Browns, and the Detroit Lions.
Branding comes in all sorts of forms…for all sorts of people, products, services, and businesses. Sports is no exception, in fact it might be one of the strongest examples of branding we’ll ever find.
Last week, I read a story that did not necessarily teach me anything, but I got a reminder of an important lesson.