I have a prediction. In the short-term, the brand surrounding the Minions will spike, but in the long-term, it will drop…quickly and to great depths. It will become a fad that will become laughable.
It doesn’t have to be this way, but it will be. However, ultimately, this new Movie “Minions” will kill the brand. That’s my prediction!
Trailer: New Movie: Minions (Prequel to Despicable Me)
As I write this today, the Minions have an AWESOME brand.
Unless you’ve been living underneath a rock, you’ve heard of those adorable Minion creatures. Heck, even if you DO live underneath a rock, you’ve probably heard of them…and most likely seen something with them in it.
Those adorable tiny yellow Minions were introduced to us via a couple of hit movies: “Despicable Me” and its sequel “Despicable Me 2.”
Those movies were great, and they’ve done a lot for the Minions brand.
Still, I predict that their brand will plummet, but it doesn’t have to be this way.