Monday, July 6, 2015

Prediction: Minions Brand Will Spike…Then Spiral

I have a prediction.  In the short-term, the brand surrounding the Minions will spike, but in the long-term, it will drop…quickly and to great depths.  It will become a fad that will become laughable.

It doesn’t have to be this way, but it will be.  However, ultimately, this new Movie “Minions” will kill the brand.  That’s my prediction!

Trailer: New Movie: Minions (Prequel to Despicable Me)

As I write this today, the Minions have an AWESOME brand.

Unless you’ve been living underneath a rock, you’ve heard of those adorable Minion creatures.  Heck, even if you DO live underneath a rock, you’ve probably heard of them…and most likely seen something with them in it.

Those adorable tiny yellow Minions were introduced to us via a couple of hit movies: “Despicable Me” and its sequel “Despicable Me 2.”

Those movies were great, and they’ve done a lot for the Minions brand.

Still, I predict that their brand will plummet, but it doesn’t have to be this way.

Sunday, May 31, 2015

The Way We Learn vs. The Way We Teach

Many people get really frustrated when others “don’t get it.”

“I TOLD him (or her), already, but he (or she) just doesn’t listen!”

While there are some people that aren’t born with much common sense and would fail to understand fire if it burned them, most people prefer to “get it.”  Amazingly, many don’t.

I know this, because I’ve been this person many more times than I care to relive in my mind.

I think I know the main reason why many people don’t “get it.”

Monday, April 13, 2015

9 Reasons FaceBook Might Get You Fired

For quite a while, human resource workers and hiring managers have been digging dirt on prospective candidates by looking at their social media posts, like FaceBook and Twitter.  Who knows how many people lost on an otherwise great job opportunity simply because of using poor discretion with things they post for the entire world to see.

Not only do people lose on job opportunities, some people have been FIRED because of things they posted on FaceBook or some other social media site.  There are things that seem evident to me, but I hear about things people do on there (I try to avoid FaceBook, myself!) that just plainly baffle me.

Honestly, from things I hear, I’m surprised even more people aren’t fired.

Just in case you need it, here is a quick list of reasons I might fire you (or your friend) based on FaceBook posts.

Tuesday, March 17, 2015

Business Feature: Anna Lynn’s Bakery & Chocolates - Metro Detroit – Lynn Montry

Continuing my series of interviewing businesses to hear from the owners directly, I interviewed someone I met at a networking event over a year ago.  She caught my attention since I love nearly anything sweet.  (I know that they are not good for me, but this is not a blog about nutrition.) She has a unique angle, because she not only makes things edible that taste good, but she is an artist.  So these look as good as they taste.

This Week’s Featured Business: Anna Lynn’s Bakery & Chocolates (Westland, MI)

Lynn Montry moved to Michigan from California, and she learned the hard way that her California business was not going to work in the Metro Detroit Area of Michigan.  So she changed her business into selling cakes and chocolates, but these are different.  She stayed true to her artist’s roots, but today she creates edible art.

If you would rather read than watch a video, below I provide some of her background and summarize the notes I took during my interview with her.  She works full-time; so she has some unique challenges and insight.

An Introduction to Anna Lynn’s Bakery & Chocolates

Sunday, March 15, 2015

7 Reasons Why You’re Being Lazy

Believe it or not, MOST of us really don’t want to do a bad job.  We’d prefer to do a good job.  Not everybody but most of us want to do well, but…

Have you ever felt lazy?

Are you someone who people do not characterize as being lazy but find yourself being lazy, anyway?

I think I have a few explanations about why this happens.

See Also: 3 Ways to be Intelligently Lazy with Marketing Your Business

It’s true that some people will be lazy, no matter what, and without any doubt there are people who are more ambitious than others.  However, there are sometimes when all of us are lazy, no exceptions as far as I can see.

Many times, I’ve described as the hardest working lazy person on the planet.  (Yeah, you read that correctly!)  While there is some truth to this, most of the time, I notice that I’m lazy for one of these reasons.  I bet you are, too, even the most ambitious of you.  (You ordinarily ambitious folks might not ADMIT it, but I bet you’ll read this and identify with it.)

Here are seven (7) reasons you’re (probably) being lazy:

1. You aren’t properly trained.
2. You don’t have enough resources.
3. You’re not working efficiently.
4. You know it’s busy (useless) work.
5. You’re not a natural fit.
6. Your vision is not clear enough.
7. You’re not properly rested.

If you’re curious, let’s take a closer look at each one of these (if you’re not too lazy).

Wednesday, March 11, 2015

Mark Maupin: How to Use Firefox to Get True Search Results on Google – Not Misleading SERPs

Here is a really cool trick using Firefox if you want to track your SEO campaign.

Mark Maupin is the marketing director of Right Now Marketing Group, and he has many clients throughout the United States.  The vast majority of his business clients represent service-related industries.

Google is the search engine most often used, and at well over 60% of all searches second place is not even close.

So for many businesses, it is important to rank well on Google, which the vast majority of business owners realize that today, but THERE IS SOMETHING THAT MANY PEOPLE DO NOT REALIZE:

Key Issue: You might think that your business is ranking well on Google, but in reality no one really sees it, except you!

What you see on your Google search results (SERPs) is not always the same as what other people are seeing.  That can create problems for company marketers and business owners.

Even if you type in a search phrase and see your own business ranking well on Google, it’s possible that nobody else can really see it.  There is a way to change that, though, so you can see how well you’re REALLY ranking:

In this quick video, Mark shows us a couple of tricks:

Summary of Steps

Tuesday, March 10, 2015

Business Feature: Chris Tells – Southfield-Based HVAC

As part of something I’m doing to feature different businesses and help provide additional sources of business tips from multiple perspectives, I’m featuring different companies or organizations.  This time, I interviewed a friend of mine who owns a heating and cooling (HVAC) business.  Not only is he a smart guy, but he has been in business for 19 years.  So he definitely has some wisdom to share.

This Week’s Featured Business: Chris Tellis, Owner of HVAC Business (Southfield, MI)

If you live anywhere near Metro Detroit, Chris Tellis might be the guy you call when you need to fix your heating or cooling.  Tellis did not begin owning his own business.  He worked as a Sales Manager for an ABC Warehouse store, but he discovered that he could make more money by owning and operating his own business.

He has a story to tell, and there are things we can learn from him, especially if we own a business or are interested in starting one.

Before starting his company, he worked in retail sales at Fretter and ABC Warehouse.

An Introduction to Chris Tellis and his HVAC Business

Sunday, March 8, 2015

A New, Easy On-Page SEO Marketing Idea (Borrowed from an Old Idea)

By accident, I found something valuable.

There is an older online marketing technique that offers quite a few benefits, and recently I found a way to extend that strategy: RSS Feeds.

RSS stands for Real Simple Syndication.  Operationally, it works two (2) ways.

Example of RSS Feed on my Blog Site: My site shows the most recent posts on the Social Media Examiner website. It's material not only shows on its site, but it syndicates on my site, too.

#1: RSS Feed: From You to Me: You can write something on a blog, article, news, or video site (or any other publishing site), and I can install an RSS Gadget/Widget showing your most recent posts that shows the titles, for sure, and maybe even the first sentence or two of each post.  Most RSS Feed gadgets show the last three (3) to seven (7) posts.

What is the benefit of putting RSS Feed from someone else on your site?

You get “free” information on your site.  Your site gets automatic updates, even if you never change YOUR information on your site.  Plus, if you show RSS Feed from sites that relate to your website, it makes your site more relevant.
#2: RSS Feed: From Me to You: The other direction is having YOUR RSS Feed on other people’s sites.  This means that people visiting other sites will see YOUR most recent blog, article, video, etc. titles (and possibly even a sentence or two) of what you post on your site.

How do you benefit from this?

Other people might come to your site after visiting other people’s sites.

There are many benefits to using RSS Feeds, but in this post, I want to discuss one specific SEO benefit.

When someone does a search on Google, often they are looking for someone to answer to a question.  (In fact, technical people use the word “query” instead of an internet or keyword search, meaning they are actually asking the search engine a question when they type in a search term.)

RSS Feeds: On-Page SEO Benefit