Monday, February 29, 2016

2 Times SEO is NOT a Smart Strategy!

SEO is great, but it’s not always the right thing for every business.

For the most part, SEO is great.  People use search engines (especially Google), and many of us would be insane, at this point, not to look for ways to have our company show at the top of search results.

Anything we do to “trick” Google (or Bing, Yahoo, etc.) to select our site over our competitors’ sites is called search engine optimization (more commonly known as SEO).  While there are plenty of ways to “game” the system, overall, it pushes most of us to do the best job we can describing what we do…so that Google knows when to match us with the right people seeking for the things we can do for them.

However, there are a couple of situations where SEO is not where I suggest you should be spending the majority (if any) of your marketing effort.

1. You're in an industry where nobody trusts you--the stranger.
2. You are more expensive than almost every one of your competitors.

Let's take a closer look at each...