When I meet people at different networking events, I notice a lot of different things. Some of what I notice is really good, and I realize I need to figure a way to incorporate that into my own business. Other times, what I notice makes me shutter.
A lot of people’s marketing approach makes me shudder.
I’m not talking about the people and businesses who have a marketing approach, but it’s different than mine.
I’m talking about the businesses that seem to have no marketing approach, or the approach they take focuses on a conversation inside their mind…instead of their customers’.
From what I can see, people buy for three (3) reasons, and need is not one of them—not usually.