Sunday, October 26, 2014

A Big Mistake I Made: Laptops vs. Mobile Devices

Over 50% of all searches are done on mobile devices.

I’ve been hearing and reading that statistic for a while.  In fact, I’ve provided that fact many times in my talks during the past year.

Yet, I’ve largely ignored it…at least in some ways.

I’ve been trying to help a friend of mine improve his search result rankings on Google, and while I was working with him and some of his customers, I noticed a few things.

Frankly, I’m embarrassed that I’m just now noticing this.

As embarrassing as this is for me, I bet that I’m not the only one making this mistake.  (I might be the only one to ADMIT it, but…)

For those of you who want to learn a lesson without “outing” yourself, read on…

Sunday, October 19, 2014

3 Things Smart Business Owners Do

As I write this, I’m still learning about “what it takes” to be a business owner.  I’ve figured out some things, but the more I learn, the more I realize how many others figured out MORE than me.

That’s okay.  I just try to learn from them as best as I can.

In addition to noticing the business owners who are doing well, I try to pay attention to business owners that are not doing as well. I try to compare what I see within each and do my best to identify some of the biggest differences.

Here is what I observed that the smart business owners do:

1. Sell Packages, not Commodities
2. Present According to Customer’s Wants, not Needs
3. Create Win-Win Situations for Employees and Contractors

Let me take a moment (or two) to explain each of these.

Sunday, October 12, 2014

Some Smart Ways to Use Article Marketing Today

Article marketing is dead.

At least, that is what I keep reading and hearing.

While it is true the article marketing methods that worked in 2010 do not work very well today, does that mean there is NO use for article marketing?

I think article marketing still has value…IF you use it intelligently.

How can you use article marketing to help you or your business today?

Sunday, October 5, 2014

The Danger in Evaluating Ourselves Based on Others

"Do I have anything to offer?"

The answer to that question that always, “Yes,” but often we believe it’s, “No.”

Many of us feel like we have something to offer, only conditionally.  If we are with a group of people who are weaker than us—physically or otherwise—it’s easy to feel like you have something to offer.  It’s obvious.

However, when we are the weakest person within a group, it is easy for us to feel like we have NOTHING to offer.

Either way, we’re the same person, but why do we feel differently about ourselves?