Sunday, March 16, 2014

5 Ways I Would Market Myself as a Musician

I co-run an Internet Marketing Roundtable (Club) each month at a community college in Detroit.  Some months, we will present specific topics, but more often than not we simply take a Question & Answer (Q&A) session.

Most of the months we do Q&A, someone in the audience (if not MORE than just one person) will ask us how we suggest they market themselves as a musician so people find them (and their music).

I am NOT a musician, but there are some marketing steps that I’m confident are smart to take.  Here is what I have to offer people who want to increase their chances of getting found, either singers or people who play instruments.

1. Create an Online Library
2. Take Advantage of YouTube Playlists
3. Build a Marketing Funnel to My Library
4. Find & Contact Influential People
5. Find People I Can Help

Let me explain each of my initial suggestions a little more thoroughly (if you’re interested):

Sunday, March 9, 2014

Want to make sure something gets done? Pay someone to do it!

For me, one of the most frustrating things is when I KNOW I need to do something—and know how to do it—but I keep putting off what I’m supposed to do.

Bucket of BS Excuses I Use (Pick One)
--I don’t have time to do it.
--I’m too busy doing other things.
--It bores me.
--I’m not real good at it.
--I know how to do it, but it takes me forever.
--I know that once I get started I won’t be able to get anything else done.
--I’m just feeling too lazy to do it.

I’m sure I’m missing some excuses, but those are MY most common excuses I tell myself.

If this happens to you, maybe you’re being lazy; maybe you’re not.  Honestly, I don’t really care.

When this keeps happening, I’m learning to do something about it.

Sometimes, I get a sudden surge of energy and just do it.

Most of the time, it just keeps sitting there.  So what do I do?

I PAY people!  That’s right…I pay people to do it.

What types of things do I pay people to do for me?

Saturday, March 1, 2014

7 Things I Do to Make My Presentations Less Imperfect

All of my presentations are perfect!  Ummm….NO!  (Not even close!)

Some presentations go REALLY well (not all of them :), but I’ve NEVER made a PERFECT presentation.

…and that’s okay!

However, there are some things I do to reduce my chances of really blowing it.

1. Arrive Early
2. Know—in Advance—What You Can Remove
3. Give Moments to Mentally Relax
4. Learn about Your Audience
5. Make It Clear WHY They Should Care (about Your Topic)
6. Use the Audience for Your Explanation
7. End with a Question

Some of these might be obvious; others might need more explanation.  In fact, I might even be missing important things.  However, I KNOW that if you incorporate ANY of these, you will improve your chances of delivering a presentation well enough…well enough to compensate for the fact that your presentation WILL NOT BE PERFECT.

1. Arrive Early
Someone had to tell me this one.

Do you know WHY this is really important?  (HINT: Though it’s important, it doesn’t really have to do with making sure that will be there “on-time.”)