Thursday, March 31, 2016

4 Ways Branding MAKES You Money

Here are a few ideas that will help put money in your pocket.

Many people go into business, because they want to work for themselves.  They want the flexibility in their schedule, the type of work they take, and even for whom they that work.

Most employees do not get all of this.  So it makes sense.  However, I notice where a many people starting up businesses overlook things.

One of them is branding.

KEY POINT: In most cases, branding…done correctly…will make you money!

A branding expert might be able to provide more insight, but here are some things that occur to me:

1. Creates another Opportunity to be Found/Known
2. Generates Structure for Higher Prices
3. Boosts Your Commodity Business
4. Provides a Viable Business Exit Plan

Now, I’m not trying to pass that “branding” for one day is really going to bring about these things.

These things apply ONLY when you brand yourself (and your company) correctly.  Branding strongly enough to accomplish these things likely requires a branding expert.

Let’s take a closer look at each of these.  They’re really important to understand.

Tuesday, March 15, 2016

14 Things I’m Checking When I Meet You at a Business or Networking Event

Have you ever gone to a business get-together or a networking event and felt like it was sort of useless?

I know that I have, and I’ve heard many people complain that they are a waste of time.

Many people go to networking events without having a solid game plan. If they do, they are thinking sales only, which usually is not realistic. Obviously, I don’t know what you would like to get from them, but here is a list of things I’m checking when I meet you at a networking event (or any other business type of environment).

1. Are you a potential business partner?

Sometimes, I have specific businesses in mind. Other times, I trust that I’ll get better ideas later.

I’m always looking for people who are talented, intelligent, hard working, have good integrity, are eager to learn, etc. I do my best to see whether you will fit into anything I’m doing today, but mostly I’m paying attention to see whether I see potential in us working together.