Monday, July 6, 2015

Prediction: Minions Brand Will Spike…Then Spiral

I have a prediction.  In the short-term, the brand surrounding the Minions will spike, but in the long-term, it will drop…quickly and to great depths.  It will become a fad that will become laughable.

It doesn’t have to be this way, but it will be.  However, ultimately, this new Movie “Minions” will kill the brand.  That’s my prediction!

Trailer: New Movie: Minions (Prequel to Despicable Me)

As I write this today, the Minions have an AWESOME brand.

Unless you’ve been living underneath a rock, you’ve heard of those adorable Minion creatures.  Heck, even if you DO live underneath a rock, you’ve probably heard of them…and most likely seen something with them in it.

Those adorable tiny yellow Minions were introduced to us via a couple of hit movies: “Despicable Me” and its sequel “Despicable Me 2.”

Those movies were great, and they’ve done a lot for the Minions brand.

Still, I predict that their brand will plummet, but it doesn’t have to be this way.