I really like LinkedIn, but I struggle with one aspect. Recently, this has been happening to me more than usual. So this might qualify as a rant, but I hope I am making a valid AND valuable point. (If not, I guess I'll just feel better. :)
I use LinkedIn more often than most people, because I think it offers a lot of great ways to meet people professionally. I've met some people on there who became friends, but that is NOT my objective when I use LinkedIn.
See Also: Using LinkedIn Productively - Not Wastefully
Within LinkedIn, I visit and often contribute within different LinkedIn Groups. Certainly, I use it to market my material, but I also try to contribute to the community by responding to things happening inside it.
See Also: Marketing Question: Is Posting in Multiple LinkedIn Groups SPAM?
However, I have been struggling with something lately within LinkedIn. Because many people enjoy my writing, they read my blog posts or what I write within several of these LinkedIn Groups, and they appear to like what they see.
That's a good thing. Where is my struggle with LinkedIn Connections?
I read something important in the LinkedIn Book How to REALLY Use LinkedIn by Jan Vermeiren & Bert Verdonck. One of the points they mentioned really stuck with me.
The 90/9/1 Rule: In a nutshell, this is similar to the 80/20 Rule, but here is the (roughly approximate) breakdown of the people using LinkedIn Groups.
1% - Initiators: They begin discussions, either with their material or sharing
9% - Responders: They won't begin discussions, but they contribute by making comments
90% - Readers: They visit groups and read without leaving any evidence they were there
What is my recent struggle with LinkedIn Connections?
I've been getting a lot of people who only read what I write and want to be my LinkedIn Connection.
This is very nice, and I want people to appreciate what I write, but there is something missing...a CONNECTION! I've never SEEN you (outside of maybe a comment - often not even that much).
I receive LinkedIn requests that might read something like this,
"I'm in the same LinkedIn Group as you, and I like what you write. I would like you to join my LinkedIn Connections."
The problem is that I never met you. Often, you've read MY material, but I've never seen YOU in my life.
Some people feel that because we exchanged a comment or two, we now should be LinkedIn Connections. I admit that there are sometimes where there is a bit of a connection there, but most of the time, it is simply the equivalent to being in a large room with each of us saying something about the topic from different parts of the room.
So what are my "rules" to agreeing or not agreeing to becoming a LinkedIn Connection?
My next posts will address each when I will and when I will not automatically become your LinkedIn Connection.
- 2 Reasons I Will NOT Become Your LinkedIn Connection
- 3 Reasons I Will Become Your LinkedIn Connection
Like this post? Other recent posts are
- Another Use for Blog Posts - A Record of Problem Solving
- 6 Great Headline Ideas That Make People Read Your Book, Article, Blog Post, or Press Release
- 4 Ways to be an Leader in Your Field
- Business Tip: 1 More Reason We Need a Team
- Don't Make the Same Mistake I Made During My Presentation
- Networking Tip: 30 Second Elevator Pitch: Are you making this 1 major mistake?
- Video: How to Add a Tweet Button to Your Blog Post
To visit The Ultimate Analyst company website click HERE.
Tweet
No comments:
Post a Comment
Hey there! Thank you for taking time to read my post and share your thoughts with me and my other readers. I'm always tickled when I get a non-SPAM comment. Honestly, sometimes I'm even okay with some borderline SPAM.
Let me know if you would like for me to address a topic by sending me an email at Chris@TheUltimateAnalyst.com.
Thanks, again. I look forward to seeing you soon.
Chris