My Twitter Marketing Method

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Are you using Twitter?  Is it part of your marketing plan?

Occasionally, I would Tweet about my most recent blog post on Twitter and respond to a few other Tweets.  Often, I would go for days, maybe even a week at a time, without really doing much on Twitter.

Here I share my Twitter Marketing Method.  It's not really any "secret" sauce; it just might seem that way.

I kept thinking that it was not an effective marketing tool--at least not for me.

Then I got an idea!

I decided to do an experiment.

See Also: Beginning my experiment with Hootsuite

I am writing this post in advance, but by the time this posts, I will have been doing my Twitter experiment for about a week.

The early returns have been promising.

Here were my goals of using Twitter:

• Drive more traffic to my blogs
• Increase my branding through increased Tweeting frequency on Twitter
• Build more Followers (hopefully, targeted Followers, but...)
• People who like what I write (and share)
• People who respond to my responses to their Tweets
• Create an opportunity to market other people more powerfully
• Improve my understanding of what makes people respond

Here is how I tried to use Twitter to accomplish my goal (via my Twitter Marketing plan):

• Tweet Frequently (Using Hootsuite - Post things 3-4 times/hour)
• People might see me 1-3 times/day now (before they NEVER saw me)
• By Using Hootsuite, it can market on Twitter for me while I am doing other things.  (maybe even attending events or meetings)
• Market My Blog Posts
• even older ones...many people have not seen them
• Create and Use Lists
• I was restricting who I Followed, because I was overwhelmed with all of those Tweets.
• I learned about lists, and I can use those to filter what I read within each list.
• I can review targeted topics and respond more easily.
• Actively Socialize on Twitter
• Respond to People who Respond to My Tweets (or ReTweet my posts)
• Share Other People's Material
• ReTweeting
• Including it in things I post within Hootsuite
• Comment on Non-work stuff
• Many people feel more comfortable "taking a break" with this type of stuff--builds relationships with people
• Gather Ideas and Current "News"
• Through lists, I filter things so that I only see Tweets from people who are from certain areas or discuss certain topics.  There are fewer "off-topic" things to filter when I use lists.

I have been rebuilding my Followers, although I admit that I do not know, yet, about the quality of those Followers.  On Twitter, I think that it's more of a networking tool than a sales tool.  So I am not discouraged by so-called quality.  Quantity is definitely king on Twitter.  (Engagement is queen.)

Traffic to my blog has increased over five times (5X) what it did before I did this Twitter experiment.

I do not know whether my Twitter Marketing Method will work for you, but so far, it seems to be showing promising signs for me.

How do you market yourself on Twitter?

Like this post?  Other recent posts are

• 1 Mistake People Make with Direct Messages on Twitter
• 4 Ways to Use Twitter Constructively
• Marketing Idea: Use Twitter to Test Marketability of Headlines
• Internet Marketing Tip: 3 Intelligent Ways to Recycle Blog Posts
• Key Assets: Blog Posts with Long Lifespans vs. Carnival Games
• Networking at Marketing Events (Student Edition)
• Beginning my experiment with Hootsuite

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