Last night, Trevor Tkach & Susan Wilcox Olson of the National Cherry Festival (Traverse City Cherry Festival) came to visit the American Marketing Association of Detroit (AMA Detroit).
They came to talk about how they market a nationwide festival without having any marketing budget. Their presentation was titled, "The Cherry Festival: Marketing on a Dime."
Trevor Tkach recently took over the Executive Director position, but he brings a wealth of experience from working there for four (4) years. Plus, he worked with the West Michigan Whitecaps minor league baseball team.
Susan Wilcox Olson has worked with the Cherry Festival for 23 years, and she has a load of war stories.
|Susan Wilcox Olson (left) and Trevor Tkach (right) gave a talk at the AMA Detroit on 5/30/12.|
During their talk, they told us a lot of different things, but these were the main focal points.