Wednesday, August 15, 2012

Small Business Tip: 1 Definite Time to Delegate

I've discussed a small business tip or two about delegating.

Small Business Tip: 4 Reasons It's So Hard to Delegate
Small Business Tip: 3 Cheap Ways to Delegate Online Marketing

You might be sick of the topic from me, but I'm still trying to learn on the go, because I can tell that I have NO chance of reaching success and happiness until I get a firm grip on it--and fully act on my intentions to delegate.

Tip: Delegate ANYTHING that needs to get done but takes you MUCH LONGER than it should to complete it.

If you understand this, already, you might want to leave this page.  You got my point.

For those of you who still want a little better understanding through a few of my personal examples, keep reading.

Example #1: Writing Blog Posts, Press Releases, Articles, Website Material, etc.

Honestly, I've learned to become a good writer, but it's still really hard for me.

I can usually write about one (1) thing--possibly two (2) things--a day.  If I try to write more than that, I tend to take a REALLY LONG TIME.


I start daydreaming.  I let myself get distracted by other things on the Internet.  I start to "feel hungry."  I'll let nearly anything distract me once my mental energy is spent.

Now, I hire other people to do most of my writing.

Bonus Thought: You can hire someone to write something, and you can modify it after you receive it.

Many people just need a boost to begin.  Hiring someone to write a rough draft will help many people do this.

I did this for content on my website.  (Truthfully, I've done this for content on other people's websites.)  It works really well.

Sometimes, they do a better job than I would have, and I don't have to change much at all.

Example #2: Selecting and Preparing Anchor Text

For those of you who are not familiar with anchor text, you can click on the words "anchor text" in the earlier part of the sentence.  (Notice that these words are "clickable."  They take you take another page--in this case, they take you to an explanation of what anchor text is.)

When anchor text is done correctly, either...
(a) it provides a link to clarify something for the reader, or
(b) it provides a crafty backlink--attaching your keywords or related words--to one of your websites.

This is a really important part of search engine optimization (SEO).  It is important and needs to be done well.

However, I get really bored doing it.  My personal limit is about the equivalent of one (1) writing piece a day.

This is something I need to pay somebody else to do for me.  Even if they are not as skilled at doing EXACTLY what I want, their 80% effort on five (5) things a day will benefit me more than me doing 100% effort on one (1) thing a day.

I'm sure that I need to find other places to delegate.

In which part of your job or business might you need to delegate a little better?

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