Sunday, August 12, 2012

Political Branding - 2 Videos - No Answers - Just Laughs and Entertainment

Video marketing is used for all sorts of good purposes.

In case you weren't sure, it's an election year here in the US.

I marketing is used for all sorts of good purposes...and then there is video marketing surrounding the top presidential candidates.

Most of us get pretty sick of seeing political ads, regardless who is running them.
Pretty much all of us get sick of seeing these ads that are meant to stir up hatred for the opposing candidate. Instead, it just spawns disrespect toward whatever position each candidate is trying to the US presidency.

The good news is that YouTube makes it easy for a lot more people to make videos than previous presidential elections.

This means that we get more tasteless video marketing that damages political branding, but at least we get to enjoy ourselves. There is a lot of creativity out there to express our frustrations and (what we think are) our preferences.

Let's enjoy a shot at each US presidential candidate: current president Barrack Obama and presidential hopeful Mitt Romney.

Let's take a look at the videos:

Video #1:  Obama That I Used To Know - Gotye 'Somebody That I Used To Know' Parody

This is more clever than funny, but it has its moments.  The first singer is really good, and about 2 minutes into the song, there is suddenly a woman who sings that is part of the picture.  She's actually a really good singer, too.

You might agree with their message or be disgusted by it, but there is no denying the creativity in this video.

Video #2: Romney Girl (take off from Barbie Girl song from 90's)

This is a video that takes a song from the 90's about being a Barbie Girl.  The music was hardly timeless, but it was catchy tune for its time.  More importantly, it represented something timeless: the segment of women who use men for their money (and the segment of men who are foolish enough to do it).

From what I can tell, Romney is a family man, and his camp has to be cringing about this video.  However, it's very clever, even if it is truly just piggybacking off another really good idea.

At this point, I do not think that I have any affiliation, but as a marketer, I am incredibly intrigued by political marketing and political branding.  Every day, we have opportunities to learn lessons about how to market online...and how NOT to market online.

This might not be the last post I make about this point.

What have you learned from the political marketing campaigns so far?

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