Sunday, March 8, 2015

A New, Easy On-Page SEO Marketing Idea (Borrowed from an Old Idea)

By accident, I found something valuable.

There is an older online marketing technique that offers quite a few benefits, and recently I found a way to extend that strategy: RSS Feeds.

RSS stands for Real Simple Syndication.  Operationally, it works two (2) ways.

Example of RSS Feed on my Blog Site: My site shows the most recent posts on the Social Media Examiner website. It's material not only shows on its site, but it syndicates on my site, too.

#1: RSS Feed: From You to Me: You can write something on a blog, article, news, or video site (or any other publishing site), and I can install an RSS Gadget/Widget showing your most recent posts that shows the titles, for sure, and maybe even the first sentence or two of each post.  Most RSS Feed gadgets show the last three (3) to seven (7) posts.

What is the benefit of putting RSS Feed from someone else on your site?

You get “free” information on your site.  Your site gets automatic updates, even if you never change YOUR information on your site.  Plus, if you show RSS Feed from sites that relate to your website, it makes your site more relevant.
#2: RSS Feed: From Me to You: The other direction is having YOUR RSS Feed on other people’s sites.  This means that people visiting other sites will see YOUR most recent blog, article, video, etc. titles (and possibly even a sentence or two) of what you post on your site.

How do you benefit from this?

Other people might come to your site after visiting other people’s sites.

There are many benefits to using RSS Feeds, but in this post, I want to discuss one specific SEO benefit.

When someone does a search on Google, often they are looking for someone to answer to a question.  (In fact, technical people use the word “query” instead of an internet or keyword search, meaning they are actually asking the search engine a question when they type in a search term.)

RSS Feeds: On-Page SEO Benefit

Yes, RSS Feeds might generate backlinks, but that’s not why I’m writing this.

You actually get an On-Page SEO benefit, not only an Off-Page SEO benefit (i.e. backlinks), and it is not technical at all.

When other sites show your RSS Feed, that means that your titles are part of that other site’s content. When someone does a search, sometimes the content in YOUR RSS Feed is what shows in Google’s search results.

That means that an internet searcher might select that other page with YOUR RSS Feed.  If your RSS Feed is that only thing on that page that might answer the question, the viewer might click on that link to your site.

Admittedly, many people hit the “Back button” when this happens, but not everybody.  This is a good way to capture this traffic.

Most of “fall” for this without realizing it.  Have you ever gone to “YouTube” and selected one of the “Related Videos?”

See Also: 4 Video Marketing Tips to Avoid (Online Marketing Killers)

How can you benefit from this on your site?

What’s the new, easy benefit?

If you have a blog, you can get a similar SEO benefit FROM you TO yourself.

Newspapers and many other online publications have been doing this for a while, but I just recently realized this benefit and how to use it for myself.

What do I do?

At the end of each blog post, I type in my most recent blog posts.  Actually, I did it to make it easier for people to find more of my posts and spend more time on my site.

Things that are ONLY listed within the "other recent posts" portion might be enough to make this page show on one of Google's search result pages.
However, I notice that if I do a Google search for a topic, the search engine might return my related blog post, but there are plenty of times that Google pulls up a blog post that only “relates” to my search, because of what I have at the end of my blog posts.  Namely, one of the “most recent” posts that show at the end of my (otherwise unrelated) blog post includes words that a search engine finds.

Talk about getting a boost from your own additional content on your own site.

For the last couple of years, I started listing the seven (7) preceding posts I made at the end of each of my blog posts.  That means that, with the exception of my most recent posts, the title of any of my blog posts can be found 8 times (1 from the actual post + listed 7 more times within the following "other posts" section).

It's like you are creating your own RSS Feed on your own site.

I didn’t mean to get that benefit, but I’m glad that I do, and it’s easy.  You don’t have to be technical; you only have to make blog posts, videos, or other content...and include a similar section at the end, like I'm doing here.

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