I'm new to Twitter, and it's confusing me.

At the urging of several of my internet marketing friends, I joined Twitter the other day.

So far, I'm just not getting it.  All I see is people making some quick, one-line comment, or I see a reference to a link (some of which seem to be cool, I admit).

I wish that I could gain better insight into how this helps promote the "social" in social media.

Any suggestions?  I'd love to learn more.

Right now, I'm just confused.