Your logo looks cool, but is that really the purpose?

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Recently, I was invited to be one of the people to vote on a logo.  A couple of them looked really nice, but the whole exercise begged the question…What is the real purpose of a logo?

There have been tons of books written about this, and this topic has been discussed by people much more qualified than me, but here are my thoughts about logos.

Many people seem to think that it’s simply being artistically creative.  It’s as if they think, “If my logo “looks cool,” people will be more likely to buy from me.”

I’m confident THAT’S not the right approach, but what is?

See Also: Purpose of Marketing – Delivering a Message or Just Getting Attention?

I repeat my question.  What is the real purpose of a logo?

Want to be great? 1 Thing Almost Everyone is Missing - Almost Everyone!

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Do you want to be great?  Do you think you can be great?  Is it in you?

Some people just have “everything.”  You knew shortly after they were born that they were destined for greatness.  They’re naturally talented.  They have access to things that help develop their skills.  They have good habits, and they seem to handle people effortlessly.

(SEE VIDEO: Thoughts about Greatness: Watch Mike Tyson’s answer from 0:50 to 1:09)

Yes, there are people like that, but what if you’re not like that?  Do you think that everyone who is great started out with talent?

See Also: Are you missing YOUR Big Opportunity?

Honestly, deep down most people really think that way, but that couldn't be further from the truth.

There is a TON of things that go into being great, but it all begins with one specific element.

If More Teachers Thought (and Taught) Like Marketers

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An older movie from the 90s made me do some thinking.  (More on the movie later)

Some teachers are really good.  Some…not so much.

Then again, kids don’t listen nowadays.

Have you ever heard that before?  Have you thought that, or even possibly said that?

It’s true that most kids (and people) don’t really want to learn.

Okay, that’s not really true at all.

What’s (often) missing?  What keeps many people from being motivated to learn what teachers are presenting?

Maybe it’s intelligence, which is true…to a point, but there is something even stronger:  motivation.

Many of us don’t want to learn, unless…teachers took out a page from some of the best marketers.

How can thinking like a marketer help teachers?