A Lesson about Managing Social Media from Burger King

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McDonald's Purchases Burger King

Real Story: Twitter Account Hacked

Here is a link to an article: http://www.franchise-info.ca/monetizing/2013/02/mcdonalds-purchases-burger-kin.html?goback=.gde_1144987_member_216502020#.US9Y8zfbkmw

(Image taken from Franchise-Info.ca)

According to Burger King's Twitter account, McDonald's just bought out Burger King.

Obviously, that did not really happen, but the hackers got into Burger King's Twitter account and started sharing all sorts of lies and negative publicity about Burger King...right from their OWN account.

Luckily, Burger King was on top of things and suspended the account before too much damage could be done.

However, it provides a good lesson.

We need to make sure that we are paying attention to all of our social media accounts that we've opened.

Ideally, we are communicating from each of our social media accounts, but the lesson here is that we should be MONITORING them.  We never know when we need to address something, like....

A. Someone hacking into our account and spreading messages contradicting our intended message.
B. Someone lodges a complaint against us or a service we provide.

On a lower level of urgency but equal in importance, we should also be monitoring social media accounts to see what people are saying about us, our competitors, and our industry.

How often are you checking your social media accounts?

How would you handle a situation if someone broke into your account and started using it to give you a bad name...in your own name?  How soon would you realize there is a problem?

This is a good lesson for all of us.  Luckily, Burger King identified its problem early enough so that it could react.

Could you?

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