Marketing Reminder: 3 Reasons People Really Buy

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When I meet people at different networking events, I notice a lot of different things.  Some of what I notice is really good, and I realize I need to figure a way to incorporate that into my own business. Other times, what I notice makes me shutter.

A lot of people’s marketing approach makes me shudder.

I’m not talking about the people and businesses who have a marketing approach, but it’s different than mine.

See Also: Debunking a Marketing Myth: People buy what you’re selling

I’m talking about the businesses that seem to have no marketing approach, or the approach they take focuses on a conversation inside their mind…instead of their customers’.

From what I can see, people buy for three (3) reasons, and need is not one of them—not usually.

Do we really want success or just an excuse?

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Most people say…or even think…that they want to be successful.

We certainly prefer it, but do we really WANT it?

I think of this question nearly every day for myself and other people I see.

Most recently, this video prompted me to think about it a little more.  It’s really good (and it’s short).

This video is good, but you want to know the truth?

Over-Delivering: The Values & Why It’s So Hard

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“You need to over-deliver.”

We keep hearing that we need to over-deliver, and most of us appreciate people and companies that do over-deliver.

Why do we like it so much?

We don’t expect it.  It genuinely creates a feeling of “Wow!” inside us, even if only might vocalize our appreciation for getting such a good product or service.

So why do so few of us over-deliver?

Is your success really in the toilet? (That might be good!)

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Do you want to be successful?

It seems like a silly question, but the more experience I get, the more I realize it's one of the most pertinent questions...ever.

A silly question would be...Do you WISH you were successful?

We might want the money, fame, or some other benefit of being "successful," but there is usually a lot more that happens BEFORE people become successful.

However, recently I was reading something in Entrepreneur magazine, and there was one thing that will stick with me for a long time.  It seems to be the quickest way to gauge whether you REALLY want to be successful.

Are you willing to scrub toilets?

Key to Success: What award do you win? (How are you memorable?)

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Do you want to be a success in business?  As a person?

The formula for success is complex (I’m pretty sure.), but if we keep finding definite pieces—even one at a time—we can slowly inch ourselves closer to success.

(Of course, we have to implement what we find, but our chances of “implementing” anything we cannot identify is putting our success chances in serious jeopardy.  Sometimes we hit targets without trying, but that’s never a good “plan.”)

There is one question that puts it all in perspective, at least to someone focuses on success.