Why does that marketing method almost always work on me?

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Recently, I made an observation of my own behavior, and I think there is a really powerful lesson to learn here.

Where I got my marketing lesson

I was at the grocery store, and I went for the specific purpose of finding something sweet to eat.  (For those of you who know me in person, you're probably not very surprised, as I'm glad that eater sugar is legal, because I'm addicted to it...like a drug...REALLY!)

While I was at the grocery store, I kept walking around, because I was looking for a couple of specific junk food items, but NONE of them were there.  I walked around the store for a bit, and I was just about to give up my search, even telling myself, "Well...that's probably a sign that I really should not be having any of this junk food, anyway.  I'm trying to lose weight...or at least not gain any more; so I should....WAIT...What's that?"

1 Idea Where to Find Customers for Your Marketing Business

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Many marketing people and businesses ask some form of the question, "Where do I find customers for marketing or advertising?"

Where is the FIRST place we should look?

How about the people and companies that are ALREADY BUYING for marketing or advertising?

I can hear some people responding now, "...but they already have someone marketing for them."

That's true.  Sometimes, that place might have used up their entire marketing budget before you approach them.

However, if you offer marketing that provides VALUE, there is no such thing as exhausting a marketing budget in advance of you approaching them.

1 Powerful Way to Find Strengths (and Weaknesses) in a Business

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How can you tell whether a business or organization is really good?

Have you noticed that many people are willing to make recommendations for or against a place, even without getting paid for it?

I think that this leads to an important question to help analyze whether a business is really good, really bad, or UN-remarkably average.

Key Question to Ask: Would I share anything about this business for free?  If so, what would I say?

Since we're not usually looking for reasons to market another business or organization "just for kicks," it's really the ultimate question.