Saturday, October 20, 2012

An Old but Overlooked Form of Social Media

There is one (1) form of social media that is not very new, but it's extremely important...

Many of us forget about this one most basic form of social media.
For all of the discussion, seminars, blogs, and videos discussing the merits of social media, there is one form of social media that gets neglected--not only in terms of education but especially in practice.

It's the Personal Email.

The personal email is a genuine way to connect with people.

Personal Email vs. Email Marketing Campaigns

Friday, October 19, 2012

1 HUGE Mistake Business Owners Make

Many business owners make this one (1) mistake, and it almost always kills them.
Many business owners kill themselves with this simple mistake!
Most people want to get into business to make money, and a quite a few business owners are passionate. 
In fact, most business owners believe that they have SOMETHING to offer to their customers.

I gave a talk last week to a group of people about editing videos.

After I finished speaking, a young lady asked me about how she could make videos work for her.

Tuesday, October 9, 2012

Twitter - The Combo Punch - An Effective Way to Use It

I've been doing a lot of thinking about social media--about many of the different social media platforms but especially Twitter.  The more I think about it, the more things I am purposely checking.

One way that I see Twitter being used effectively is what I call The Combo Punch.

Many boxers have a good FIRST punch, but the best ones have COMBINATIONS of punches.

George Foreman and Mike Tyson are two people who could do all of the damage they need just with one punch.  One punch from either of these men could put down most men to sleep--for good.

Mike Tyson had devastating power, but he was even more dangerous because of his combinations.

Even so, during the early part of each of these Hall of Fame boxers' careers, they leveled their opponents with extremely quick...that's right...combinations (of punches).  That first punch would setup the victim.

The other boxer would be too busy reacting to that first punch to notice (or defend against) that second punch.  In other words, they would WEAKEN their opponents with that first punch.  That 2nd punch might not be any harder, but it often did more damage.  They already weakened their opponent, and then they nailed their opponents, again.

What does this have to do with an effective Twitter approach to social media?  Two (2) steps...

Friday, October 5, 2012

Social Media Marketing - 1 Benefit Discovered (Unexpectedly)

We all hear people say how social media marketing is crucial for business; however, most of the people that I hear saying this (or things like this) really are not experiencing the benefits--they're just lecturing about them.

Ann Smarty showed me that her Twitter social media marketing methods influenced my Google search result selection.

This evening, while researching something, I looked up something on Google.  Like it does most of the time, Google did a really good job of providing me with websites that helped answer my question.